• 2002

    In 2002, the pharmaceutical chemist businesswoman Martha Cardona establishes the idea of what later would become Samara Cosmetics. It all starts with the creation of one of the first capillary treatments with duck embryo, which she designs, produces and sells to hairdressers in Medellin city.
  • 2004

    In 2004 thanks to the excellent reception it is created the company Mawie products, under this first name she sold two main products Laca and Duck Embryo Hair Treatment which were done in different laboratories in the form of outsourcing. This action forges the first link in the chain that will become the "DNA" of Samara: using research and innovation to improve the health and beauty of hair.
  • 2009

    in 2009 were obtained own physical facilities, from there SAMARA COSMETICS was born as a laboratory, this is how it begins to grow, create more jobs and expanding its product range.
  • 2012

    In 2012 we launched our professional line under the brand Lorhan, a sophisticated brand with greater innovation.
  • 2014

    In 2014 SAMARA has consolidate a good name in the local marked by the excellence of its products and quality service also launches its ultragrowth line under the brand Isabely.
  • 2015

    In 2015 the logo is renewed and the launch of the new image of the brand Mawie.



For more than 13 years, we have dedicated our energy, passion, harmony and know-how to a single business: hair beauty. We want to put our knowledge at the service of women and men around the world and meet all your needs of beauty, in all its infinite diversity. We are committed to fulfilling our mission in an ethical and responsible manner

Currently the company is designing new facilities, the new plant seek to increase the production capacity and continue to meet customer needs.


Offer the national and international market innovative cosmetic products of the highest quality and excellent performance with social and environmental responsibility supported by a integral, ethical, qualified and committed team to provide our customers the assurance of products that meet their needs and expectations. .


Consolidate our company in 2020 as one of the best options in the national and international market for offering hair, body and facial cosmetic own brand products, outstripping expectations of customers in quality, performance, responsibility and innovation.

It is the policy of SAMARA COSMETICS SAS, produce and market cosmetic products of high quality that meet the needs and expectations of our customers, aiming for continuous improvement in the development process so that these are friendly to the environment and development of good practices that promote safety and health of its employees, all supported by a competent, committed to a culture of innovation, in strict compliance with legal requirements applicable.


* To produce and market high quality cosmetic products
* Meeting the needs of our customers.
* Ensure continuous improvement in the development of processes.
* Generate awareness towards environmental sustainability in the development of our activities.
* Maintain good standards in the development of practices that promote safety and health of its human capital.
* Consolidate a competent human talent.
* Comply with the legal requirements.
* Transparency
* Honesty
* Responsibility
* Commitment